Sporty Sadler ?

Alice has a great love of tennis, playing with two or three Japanese, Singaporean and mixed groups most weekdays. As a consequence decent shoes are imperative and she has her new "Mi Adidas" tennis shoes which purport to be custom made for exact fit. This is a little bit of an overstatement in fact although they do special measurements and get you to run (or in my case - walk) across a sensor to find your main pressure points. This all looks very high-tech and definitely leads to a belief that you will get absolutely finely fitted shoes (running, footer or tennis) to exact measurements.

However the low tech bit comes in afterwards when to get the exact width to length ratio we are back to the finger down the heel method. It was this that led me to ask how fitted they really were. The answer is seemingly that each shoe is individual to your left or right foot (rather than just being mirror images of the best fit found for one of your feet) but nevertheless the shoes are each made in accordance with the many standard width/length combinations that Adidas use. Never mind, Alice says they are great for her playing and feel very comfortable. You can have an embroidered logo/words added, so Alice has "Alice" on one foot and "Sadler" on the other.

In spite of my earlier whinging about how custom sized they really are or aren't, I have a pair of tennis shoes which I use for walking. My words are "Alice's" and "Husband" because in the sporty world I am a complete unknown and should we meet anyone of Alice's sporty pals I am definitely known merely as her adjunct!